Sunday, March 22, 2009

The career of my choice is being a Customer relationship manager (CRM). The role of this job is to manage existing clients and develop new accounts, deliver on sales targets and maintain good client relationships. However, to do this job needs many requirements. The requirements are having initiative, knowing how to drive and commitment to succeed in professional sales. Telephone, communication and interpersonal skills are required. The candidate must be willing to work flexible working hours as required and also ability to work both independently and within a team environment. The candidate must also be Singapore citizen or permanent resident status. There will be a guaranteed $5000 p.m. for the first 2 months and $ 2000 p.m. thereafter. CPF, attractive benefits and comprehensive in-house training will be given. Several CRM software packages are available, and they vary in their approach to CRM. However, as mentioned above, CRM is not just a technology but rather a comprehensive, customer-centric approach to an organization's philosophy of dealing with its customers. This includes policies and processes, front-of-house customer service, employee training, marketing, systems and information management. Hence, it is important that any CRM implementation considerations stretch beyond technology toward the broader organizational requirements.The objectives of a CRM strategy must consider a company’s specific situation and its customers' needs and expectations. Information gained through CRM initiatives can support the development of marketing strategy by developing the organization's knowledge in areas such as identifying customer segments, improving customer retention, improving product offerings (by better understanding customer needs), and by identifying the organization's most profitable customers.

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