Summary 3

According to legend, an Ethiopian goatherd found his goats chewing on coffee cherries and soon joined them after trying one. In the past, coffees were only foods and drinks for African tribesmen. After many years, coffee became a global phenomenal with huge amount of proportion. It seemed amazing that a bean that small is able to become an international trade and drank by people everywhere. Frost hit southern Brazil twice in 1975 and 1979 and more than 15 million trees were destroyed. Price of coffee increased although Brazil actual lost was lower than what they expected. Producers and consumers came up with a solution to limit output to what the market can absorb, and sell at prices reasonable to both sides. Despite win-win solution and increase in living costs in the United States over the past years, coffee is still one of the least inflated prepared beverages: five cents a brew-it-yourself cup.